In 2011, after years of working on the frontlines of the mental health, housing, and addictions crisis in Downtown Eastside Vancouver, BC. I was a part of a group of artists, comedians, and filmmakers who launched a viral impact campaign featuring a video series and a website that attracted over 2 million visitors in less than 24 hours, bringing attention to Canadian politics. This experience ignited my passion for marketing strategies and the immense potential of digital communication. After completing the Interactive Media Design and Production course from Fanshawe College in 2013. I’ve had the privilege of coordinating and managing marketing teams for an Immigration Charity Organization, The #2 Century 21 Brokerage In The World, two feature films, and a variety of other exciting projects.
Currently, my focus is on strategic, campaign, and content marketing for Century 21 Real Estate Brokerage. I lead the marketing team in supporting over 300 agents as they build their personal brands while representing Century 21. I find the most fulfillment in crafting marketing strategies that not only reach but truly engage target audiences, ultimately converting them into clients. For me, it’s about creating visually appealing content that also provides a well-thought-out customer journey.
Demonstrated creativity and strategic thinking in developing innovative campaigns that drive brand growth and social change through compelling storytelling and targeted strategies.
Strong analytical skills to interpret market data and consumer behavior.
Effective communication and leadership for managing teams and collaborating with stakeholders.
Create compelling marketing materials, websites, and digital content that align with the brand’s strategy.
Proficient in managing film distribution and marketing, with expertise in crafting engagement strategies, planning and executing campaigns, and analyzing performance to drive improvements.
Developed and executed direct mail strategies to effectively reach target audiences and boost engagement through personalized, impactful communications.
| Experience
Century 21 First Canadian Inc. London, ON, Jan 2024 - Present
The Yes Lab Remote. Jan - Mar 2024
DCI Properties & Certainli Realty. London, ON. June 2021 - Dec 2023
X Movement Inc. Toronto, ON, Jun 2017 - Jul 2018
WTSF Films Inc. Various Locations, 2015 - 2019
Core Products Canada Ltd. Toronto, ON, Jun 2013 - Mar 2014
| Work
Simplified the agent customization process by creating "Branded Templates" that provide pre-packaged versions of marketing materials.
Developed, edited, and implemented advertising materials to support cohesive branding, utilizing Adobe Creative Suite, Facebook Ads, and Google AdWords for marketing campaigns.
Created and published engaging educational and promotional content for various properties, with a primary focus on the X Movement Online Channel, a youth wellness platform centered on exercise and fitness.
Excellent organizational skills to manage multiple campaigns and deadlines effectively.
Strong attention to detail for ensuring the accuracy of marketing materials and communications.
Collaboration and communication skills for working with teams and coordinating efforts across departments.
Proficient in editing software like Adobe Premiere Pro, balancing technical expertise with creative vision.
| Experience
Beb Bingo Entertainment Remote Position, 2021 - 2023
Drewlo Properties and Ironstone Building Company London, ON, Mar 2020 - Jun 2021
NBCUniversal Media Los Angeles, CA. Sept 2019 - Feb 2020
For The Refugees Organization Montreal, QC. Aug 2018 - Sept 2019
Corus Entertainment Toronto, ON. Nov 2014 - Aug 2015
| Work
Developed electronic press kit, designed and developed the official website for the feature film ASOG. Attended the Tribeca Film Festival to create promotional content for social media platforms, enhancing the film's visibility and audience engagement.
Performed in-depth data analysis and tracked key metrics to identify and target potential leads.
Crafted innovative content for distribution across Facebook, partnership networks, outreach
supporters, media and press releases.
